Every four years, the road to the White House begins in Iowa. The Iowa caucuses address the first choosing contest in the official presidential decision cycle, making it a significant early test for applicants.
Why Iowa Matters
Although Iowa only selects 1% of the delegates needed for the nomination, success there brings invaluable momentum. A strong showing signals viability, bolsters fundraising and press coverage, and winnows the field. Since 1972, no one from either party has won their nomination without finishing in Iowa’s top three.
Doing well generates positive buzz and free media exposure worth millions. Struggling campaigns often drop out afterwards due to declining donations or coverage. In essence, Iowa serves as an early vetting ground before the national contest begins in earnest.
Caucus vs. Primary
A caucus is a local gathering of party members to select delegates and discuss platforms. Voters must attend the multi-hour event on caucus night. Primaries are statewide elections run by state governments where voters simply cast secret ballots.
The caucus format makes it challenging for voters. But it allows candidates to interact directly with highly engaged local party activists. A strong organizational effort is required to navigate the state’s 1,681 precinct caucuses.
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Trump Aims for a Decisive Victory
2016 President Trump finished second in the Republican Iowa caucus behind Senator Ted Cruz. This time, Trump is looking for an unambiguous success to support his status as the presumptive candidate.
The president faces token opposition, with former Massachusetts Governor Bill Weld the lone primary GOP challenger. But Trump is not taking any chances. He has continuously visited Iowa and dispatched substitutes like Vice President Mike Pence and his relatives for meetings across the state.
A solid triumph for Trump would build up his fame with the conservative base and produce favourable media consideration immediately. It would also pressure Democrats to match his vote share as they kick off their primary season.
Iowa in the Spotlight
Once again, all eyes will be on Iowa as presidential hopefuls descend on the state in the coming weeks, seeking momentum for their campaigns. As far as some might be concerned, the Iowa caucus will check the stopping point. For others, success there may set them on a path to the White House.
