Caribbean restaurant chain Bahama Breeze is spicing things up this National Margarita Day. In partnership with cosmetics company Mizzi, Bahama Breeze has launched a new line of margarita-flavored lip glosses. The limited-edition $10 glosses come in Classic Margarita, Dragon Fruit Margarita, and Hot Honey Mango Margarita flavors.
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Alongside the lip gloss launch, Bahama Breeze is offering classic margaritas for $2.22 all day on February 22nd to celebrate the holiday. This special price represents a significant discount from the usual $9-$14 price tag.
The margarita specials and new lip gloss flavors tie in with Bahama Breeze’s annual Viva La ‘Rita event. Running from National Margarita Day through Cinco de Mayo, Viva La ‘Rita is a celebration featuring live music and an extensive margarita menu.
Proceeds from the Mizzi lip gloss sales will be donated to charity partners like the American Heart Association. The dual launch allows Bahama Breeze to capitalize on consumer interest in both margarita drinks and margarita-inspired products. Targeting lip gloss to adult fans makes strategic sense for a restaurant brand known for its cocktail menu.
Overall, the National Margarita Day promotions position Bahama Breeze to start its key springtime Viva La ‘Rita event on a high note by engaging its core drink-focused customer base. The $2.22 margarita deal in particular seems likely to draw big crowds and social buzz.
