The New York Attorney General sued JBS USA, the largest beef producer globally, on claims the company misled consumers about its environmental promises.
Img Credit: – BNN Breaking
The Attorney General argues JBS’s pledges to reach net zero greenhouse gas emissions by 2040 are not realistic considering beef production’s large carbon footprint. Animal agriculture accounts for 14.5% of emissions worldwide.
The lawsuit alleges JBS misled consumers who increasingly want to purchase sustainable products. It points to JBS’s publicity campaign touting its net zero emissions goal.
JBS denies the claims, countering it takes sustainability commitments seriously and will continue working towards more eco-friendly agriculture.
The agriculture sector faces mounting pressure, producing 34% of emissions globally. Authorities warn reaching net zero emissions overall requires the agriculture industry’s participation.
